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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.: 465  Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.: 661, 672 
Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement: advert or ad for short.
Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising.Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest ("Big Five") advertising agency groups are Dentsu, Interpublic, Omnicom, Publicis, and WPP.In Latin, advertere means "to turn towards".

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  1. J

    Advice please 6129

    Hello, I am currently at college doing part time 6129 c&g two nights a week. I am doing this to fit around my day job. I have heard it is almost immpossible to get work with an employer with just a 6129 - 6128. I was thinking when i complete the course or even before then that i would start...
    • joe brown
    • Thread
    • 6128 6129 advertising advice boiler building cheap difficult fix hammer hose job jobs please plumbing radio school tap tips waste work
    • Replies: 4
    • Forum: Plumbing Jobs | The Job-board
  2. P

    Anyone worked for a big company then take the leap into working for yourself?

    Hello there, ive been working for a company for 16 years now doing plumbing, c / h, servicing then for the last 6 years ive been doing breakdowns and working on chp's / pps. I worked my way up through the ranks and became in my eyes a very good engineer but recently we were taken over by a VERY...
    • payney1974
    • Thread
    • advertising anyone cheap code company costs find free gas insurance job jobs law liability merchants paperwork public register sales tools van waste work worked working yellow yourself
    • Replies: 18
    • Forum: Plumbing Jobs | The Job-board
  3. S

    Template letter asking a company for an apprenticeship/trainee position...

    Can anyone give me an example of a letter i could use to apply to companies inquiring about a trainee position?, i am going to get a printer next year and start massing letters to send to local companies as i have spent way too much on phone calls and got nowhere so i am convinced the only way...
    • Smcart5
    • Thread
    • advertising apprenticeship asking company corgi job letter plumber plumbing plumbing company position printer trade trainee website work
    • Replies: 9
    • Forum: Plumbing Jobs | The Job-board
  4. P

    Starting on the self employed route, advice please

    Hi I have finished my City and Guilds 6128 technical certificate in general plumbing skills and unvented heating systems. I am planning on going self employed and have already done a few jobs for friends/family and a couple of professional jobs. Can anyone point me in the right direction in...
    • Paul Cockhill
    • Thread
    • 18mm 22mm 28mm advertising advice button city combi connect copper drilling employed gas guilds inside insurance jobs please plumbing pump route self employed starting stock tiles tiling training water work
    • Replies: 17
    • Forum: Plumbing Jobs | The Job-board
  5. N

    Self Employed

    Hi all and Happy Christmas!!! Just want some of your thoughts. As of the end of January I have decided to go self employed as a plumber. I am not yet qualified but am most of my way through NVQ Level 2 and have also been working alongside a qualified plumber for 6 or so months. In a wierd...
    • nysk2008
    • Thread
    • advertising bathroom drainage employed flow gas job jobs liability loft nvq pipe pipes plumber plumbing pressure pump radio school self employed skills trade van water work
    • Replies: 14
    • Forum: Plumbing Jobs | The Job-board
  6. F

    Anyone else here out of work?

    Hi guys, I've been redundant from my job back in September, I've been trying so hard to find a job, but it seems to be impossible. I don't wanna lose hope and give up but it certainly feels that way. I would like to know If there is any other plumber whos in same situation as me? Also I would...
    • Fredrico84
    • Thread
    • advertising anyone cheap gas gas safe job plumber plumbers plumbing price problem redundant safe supply tips trade van work
    • Replies: 4
    • Forum: Plumbing Jobs | The Job-board
  7. S

    Business partner

    Evening all! Right, after 12 years working for others i have now decided that it is time to have a go at running a small business myself! I have sub-contracted for the last 5 years so i know the ups and downs of being self emloyed. Anyway, I have thought about this for over 18 months...
    • so-solar
    • Thread
    • advertising boiler business central heating system cheap control difficult find flow gas hammer hips hose insulation job liability plumber plumbing public solar stock system trade
    • Replies: 17
    • Forum: Plumbing Jobs | The Job-board
  8. Dan

    ContractorForum: RT @google: Interested in ads? Listen to our webcast about our displ

    ContractorForum: RT @google: Interested in ads? Listen to our webcast about our display advertising business tomorrow December 15 at 10am PT http://bit.l ... More... Follow us on Twitter.
  9. W

    Customers shadow

    Why is it that certain customers feel the need to watch you working it is really off putting:(
    • Winston
    • Thread
    • advertising boiler copper customers drains flush funny gas head job loft moving plumbers price problem tee tools trv valve van
    • Replies: 20
    • Forum: Plumbing Jobs | The Job-board
  10. C

    Waht information to include in invoice?

    Hi am looking to start working for myself in the new year (Unless I get work with someone else before then??) So I'm currently putting things into place i.e. Public liability insurance, advertising etc... At the moment I'm designing Business cards, letter heads and would like help/advice on what...
    • CarlH
    • Thread
    • advertising basin bath blank cold electric free google information insurance internet invoice job jobs liability price public rubber supply tap tips water website
    • Replies: 10
    • Forum: Plumbing Jobs | The Job-board
  11. A

    Pricing up work

    I have been plumbing two and half years, got my Tech Cert level 2, NVQ level 2, Energy Efficiency Cert and Unvented Cert. Have always worked as a sub contractor on price work however I quit after not being paid quite a hefty sum of money I was owed (which seems to be a very common thing these...
    • Aqua Mechanica
    • Thread
    • advertising bath costs difficult efficiency free guide heating hose job jobs london nvq plumber plumbers plumbing price pricing public tee traps unvented waste work
    • Replies: 8
    • Forum: Plumbing Jobs | The Job-board
  12. S

    stratford upon avon apprentice/plumbers mate

    ow do, From reading through the forums i know you guys probably see a lot of people asking if anyone needs an apprentice or plumbers mate for the odd day here and there. I debated whether to post asking the very same questions, but you don't know unless you ask so as you can see i decided to...
    • sengaul
    • Thread
    • 6129 advertising apprentice building job nvq nvq 2 plumbers plumbers mate plumbing travel water
    • Replies: 3
    • Forum: Plumbing Jobs | The Job-board
  13. 3

    Corgi ESSENTIAL products catalogue features 365-Drills PORSADRILL Tile Drills Page 13

    The latest CORGI-directCatalogue is showcasing 365-Drills Porsadrill Tile Drilling Kits. On Page 13 of the December 2009 Essential Products Front Cover Internal Page (Page 13) Porsadrill is a selection of tile drills cores and holesaws in diamond and are capable of making holes...
    • 365drills
    • Thread
    • 365drills advertising bathroom cores corgi diamond drilling drills essential gas gas safe granite holesaws oil plumbing porcelain porsadrill products public register safe tile tile drills tiles van
    • Replies: 9
    • Forum: Plumbing Jobs | The Job-board
  14. L

    Power Flushing

    Good Morning What is the view on investing in a good quality power flushing kit and then advertising locally for this service. I am aware having had British Gas in my own home that such a process would improve the quality of my heating but i do not want to pay their prices. It has occured to...
    • Leoki
    • Thread
    • advertising building building regs cheap costs flush flushing gas heating high job open vented plumber power price pricing problem radio system tools water work
    • Replies: 16
    • Forum: Plumbing Jobs | The Job-board
  15. M

    Prices

    Are these prices correct - they seem a little extreme to me... well the shower one does... Plumbing Services average price - Budget estimator | Let's talk Wolley - Your local Tradesmen news & Price Estimator
    • mrplumber
    • Thread
    • advertising basin bathroom budget high install job kitchen plumbing plumbing services price prices shower toilet website
    • Replies: 6
    • Forum: Plumbing Jobs | The Job-board
  16. M

    prices - do you have set prices in your head?

    say if someone phones you up and asks you to fit a toilet, or bath or straight swap bathroom as a foreigner do you have set prices in your head - i changed a rad pretty much straight swap (i dont do many foreigners at the moment as im in a full time job and dont want the extra hours all the...
    • moony
    • Thread
    • advertising apprenticeship board connector copper costs damage fitting head high insurance liability plumber plumbing pressure price prices public tap toilet trade valve van work year
    • Replies: 57
    • Forum: Plumbing Jobs | The Job-board
  17. B

    Finished Course What Next?

    OK so you've finished your current training course (whatever level or exam or qualification - including fast trackers), what have you done or are doing next to get business?
    • bcp
    • Thread
    • advertising apprenticeship business course fast jobs level nvq placement qualification training
    • Replies: 1
    • Forum: Plumbing Jobs | The Job-board
  18. H

    Work

    What is the most ingenious or useful way you've picked up business?
  19. F

    did you see it

    gas safe ad on itv 2 at about 3pm today. i take it gas safe don't have money for itv 1 at 8pm , may be we need a whip round boys. answer on a post card ?
  20. J

    please help

    im wondering how easy i will be able to attain work with a level 2 n.v.q with city & guilds 6129,6084,6022-02 ,6032 and bpec water regs??
    • jonnyc79
    • Thread
    • 6129 advertising bpec building city cold free guilds help industry jobs please plumber plumbers plumbing train water work
    • Replies: 6
    • Forum: Plumbing Jobs | The Job-board
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