D
dontknowitall
I don't agree that the internet is such a powerful advertising medium but I do agree it shouldn't be ignored.
I get most of my unrecommended work from my website but in one man band type trades, I'd suggest that recommendation is the most successful important source for new customers and after that Yellow Pages and local magazines and newspapers (not that I use any of these). After these media, I'm sure most people then turn to Tinternet.
Also, have you ever tried searching for and buying a car via the internet when you're not really sure what you want? When I looked for my van it was the most maddening experience I've suffered in many years! I ended up using Yellow Pages!
I get most of my unrecommended work from my website but in one man band type trades, I'd suggest that recommendation is the most successful important source for new customers and after that Yellow Pages and local magazines and newspapers (not that I use any of these). After these media, I'm sure most people then turn to Tinternet.
Also, have you ever tried searching for and buying a car via the internet when you're not really sure what you want? When I looked for my van it was the most maddening experience I've suffered in many years! I ended up using Yellow Pages!