Radio Advertising

[cr0ft]

Hi all. Has anyone ever tried advertising on local radio and if so how did it work? Just interested atm that's all.

 

[lame plumber]

local builders did down here, got big quick, new vans etc etc, trouble is they didnt get the cash flow, result end of ads and firm

 

[Nostrum]

local builders did down here, got big quick, new vans etc etc, trouble is they didnt get the cash flow, result end of ads and firm

Thats due to poor business management, not a radio advert..

We are looking into this, currently there are 2 radio stations to use for local coverage. I think if you get it right it can have a lot of impact. I've been paying more attention to them recently and some really don't get your attention especially when driving.

 

[lame plumber]

part of it was the cost of the ads hitting their expenses,seems the ads worked well but as you say they didnt have a decent business plan. Only other issue was their area of work mushroomed in size due to the wider radio coverage, causing more factors to be taken into account that they failed to look at.

 

[Ermintrude]

Get manufacturer to sponsor it. Ideal did for us 5 years ago. They in bed with local greensteal lads at moment. Better return from flyers and ads in local rag.

 

[PlumbersMate]

Think SimonG done it and received not 1 call

 

[SimonG]

Did indeed. Knocked it on the head as not a single response. It was pricey too. Even with them creating the advert for free.

But its very rural here and I think the radio station was over egging its listener numbers. Plus having listened to the radio station the target audience just wasnt there.

 

[hammers4spanner]

Thats due to poor business management, not a radio advert..

We are looking into this, currently there are 2 radio stations to use for local coverage. I think if you get it right it can have a lot of impact. I've been paying more attention to them recently and some really don't get your attention especially when driving.

Theirs a firm down this end who always advertise on the radio and from my knowledge have not got anymore work for quite a bit of expense.

 

[lame plumber]

Did indeed. Knocked it on the head as not a single response. It was pricey too. Even with them creating the advert for free.

But its very rural here and I think the radio station was over egging its listener numbers. Plus having listened to the radio station the target audience just wasnt there.

thats Durham for you, only ones listening are the cows in the milking parlour

 

[Ermintrude]

Be chav fm. ( we were on capital I think) The farmers all listen to radio 4.