Anybody used local radio for advertising?

[SimonG]

Checkatrade is starting to pay for itself though.

 

[julesverne]

I costed up advertising at petrol pumps on top of the filling handle. £1060.00 plus vat for 4 weeks which i thought was a tad pricy for. Morrisons and sainsburies petrol station local to me.

 

[Ch4 plumbing]

I costed up advertising at petrol pumps on top of the filling handle. £1060.00 plus vat for 4 weeks which i thought was a tad pricy for. Morrisons and sainsburies petrol station local to me.

Good idea but yeah a little high in price!!

 

[julesverne]

i like the idea of it but instantly put off by the price. essentially i think it does have potential but now know why only big companies advertise on them. its a shame because i think it has legs. but gonna see if a boiler manufacturer will help out so not dead in the water just yet.

 

[Millsy 82]

Well today after a bit of thinking I have phoned the local radio station and they sent through the offer they have on at the moment, bearing in mind they have a half price offer on and it is £1995 for 4 weeks not sure if that is including vat but it comes with a free commercial. When I saw that I almost choked even if it was worth it I wouldn't pay the usual £5041 as that's stupid for a month!

 

[SimonG]

I think mine was 150 for the month and they did me a free advert. They are doing a 3 month for 300 offer at the minute.

 

[Millsy 82]

I think mine was 150 for the month and they did me a free advert. They are doing a 3 month for 300 offer at the minute.

If it was that is be all over it.

My way of looking at it is I look to make 400-500 on a boiler swap and 40 for the first hour so to break even just on that I'd need 4 boiler swaps and a few breakdowns.

I think 5k a month is stupid money no wonder it's mainly the likes of bg sainsburys etc advertising and I bet they don't pay that.

 

[SimonG]

Small station, small listener population, not a call.

 

[Nostrum]

Well today after a bit of thinking I have phoned the local radio station and they sent through the offer they have on at the moment, bearing in mind they have a half price offer on and it is £1995 for 4 weeks not sure if that is including vat but it comes with a free commercial. When I saw that I almost choked even if it was worth it I wouldn't pay the usual £5041 as that's stupid for a month!

Which station millsy, Pirate FM?

Most advertising channels seem to work better through repetitive use. You may find that it take 3-4 months before it starts to really work. I also think radio advertising is very dependant on the ad itself being clear and catchy. I've been paying a lot of attention to radio advert as I'm looking at it myself. some just go in one ear and out the other, some really grab your attention.

 

[lame plumber]

I think mine was 150 for the month and they did me a free advert. They are doing a 3 month for 300 offer at the minute.

the local sheep population and cows being milked dont really care for central heating, hence the cheap price