Communication does help, but it can only go so far. For last couple of years I've been splitting my work/time between Birmingham and a fairly wealthy bit of London and its a completely different mentality. Most of my clients in Brum I have a fight to convince them that its worth spending a bit more now to save in the long run and that cutting corners is a false economy, to the point where I turn down some jobs as i won't put my name to something that I know will not last. Most of the ones down in London its the complete opposite if anything, I'm telling them they're going ott/wasting money, but they don't care/