Is he having a laugh? If so fair play to him, he does look a little like an ageing chuckle brother!
All jokes aside I see no useful application for this. A rad full of water is a heavy thing, dependant on size, but as has been previously mentioned when this isn't used for a good while on a system full of magnetite how well will it perform?
For a diyer to install these they will have to drain the system to rerofit all their rad valves which defeats the object as while the system is drained then they could just carry out the work they need to.
For a tradesman these will never be fitted as standard as there will be a significant cost increase, an inherent flow restriction (assuming they aren't full, bore which I can't see), another point that will eventually leak and create issues, they look bloody ugly and why would a tradesman fit something that will lessen your available work should they be this earth shattering product?
I can see the idea but the reality is that these are gimmicks marketed at those that can't see the future issues and believe that they could save a fortune in the future when in reality a rad comes of the wall very rarely.
Better to invest your diy money in a wet vac and a couple of scrap towels and some shallow trays. You will get endless uses out of all three of those products, especially the wet vac, and will still end up a lot cheaper.
Jon